By: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything By Guy Kawasaki Portfolio, September 2004 240 pages, $26.95
Millions of trees have died needlessly to produce hundreds of books about turning an idea into a business. What saves this one, by an Apple Computer Inc. veteran who now runs a venture capital firm, is its relentlessly upbeat, inspirational tone - i.e., in starting your firm, you have a chance to change the world - and its incessant preaching about keeping your eye on the big picture. Concentrate on getting your product to market as soon as possible. Don't start out wasting a lot of time on processes. And from day one, figure out how your company is going to make money.
