Book Brief: The Attention Economy

The Attention Economy: Understanding the New Currency of Business by Thomas H. Davenport and John C. Beck Harvard Business School Press, 2001 256 pages, $29.95

Capturing the attention of employees, customers and partners is key to maintaining market share and competitive advantage. Davenport and Beck, both affiliated with the Accenture Institute for Strategic Change, outline a four-part model that includes tools for measuring the economics of attention and using attention technologies to eliminate distractions.