By: Data Analytics Spurs Growth and Innovation
The Rise of Data Analytics
67% of senior executives and business decision-makers surveyed said data analytics is important to their companies. Of those, 69% are in the U.S. and 65% are in Europe.
Data Analytics and SMBs
Data analytics are important to 60% of small companies. That includes 57% of U. S firms with 50 or fewer employees and 62% of same-size European companies.
Larger Companies Endorse Analytics
At midsize companies (51 to 500 employees), 87% of U.S. execs and 79% of European execs said data analytics is important. At firms with more than 500 workers, 97% of U.S. execs and 82% of European execs said analytics is important.
Data Analytics Spurs Jobs
61% of those surveyed in the U.S. and 58% in Europe said data analytics is important to their company's plans to staff up.
Serving Customers Better
Data analytics helps companies better meet their customers' needs, according to 79% of respondents in the U.S. and 80% in Europe.
Analytics Stimulates New Products
70% of respondents in the U.S. and 72% in Europe said data analytics is important to their firm's plans to create new products or services.
Data Analytics to Drives Growth
33% of respondents in the U.S. and 24% in Europe expect 10% or more of their company's growth to be related to data analytics in 2015.
Rosy Forecast for Analytics
Asked about the impact of data analytics during the next five years, 53% of the U.S. respondents and 43% of Europeans expect data analytics to spur significant growth.
