By: Digital Projects Face Critical Tipping Point
Expansion Agent
More than one-third of execs expect that at least 15% of their company growth in the next three years will be driven by digital.
Digital Drivers
More than three-quarters say the intent behind digital strategies is to either build a competitive advantage in existing business efforts or to create new business and tap new profit pools.
Top Digital Strategic Priorities
Engagement of customers: 69%, Innovation of products, operating model or business model: 64%, Enhancement of big data and advanced analytics capabilities: 45%, Engagement of employees, suppliers or business partners: 44%, Improvement of customer life-cycle management: 40%
Rising Profile
69% of CIOs are providing support or involvement in digital-business programs, up from 59% two years ago.
Leadership Ties
61% of CEOs are providing such support or involvement, whereas only 46% of CEOs do so in 2012.
Steady Presence
61% of chief marketing officers are supporting or getting involved with these efforts, up only slightly over 59% in 2012.
Missing Ingredient
Less than 40% say their company has accountability measures in place for digital initiatives, either through targets, incentives or a designated ownership of these programs.
Unrecognized Potential
Only 7% say their organization understands the exact value which digital efforts can produce.
Biggest Challenges for Digital Programs
Difficulties in finding talent: 28%, An organizational structure which isn't designed for digital: 22%, Inflexible business processes: 19%, A lack of quality data to make informed business decisions: 18%, An inability to adopt the needed experimentation mindset: 17%
Top Digital Talent Hiring Needs
Analytics and data sciences: 44%, Mobile and online development: 40%, Project and program management: 28%, Cloud and distributed computing: 23%, Joint business and IT expertise: 18%
