By: Enterprises Controlling How Users Share
Enterprise Mobility Market Continues to Explode
The average number of usage sessions increased over 22% from the first half of 2013. Total engagement of content on the system increased 18% over the first half of 2013.
Apple's iOS Continues to Dominate the Enterprise
86% of mobile devices connected to the Bigtincan hub in the second half of 2013 are from the Apple iOS ecosystem.
Users are Interacting With New Types of Content
New content types, like personal notes and forms, have become more important. Users are moving from traditional office file formats to web forms, HTML5 content and interactive video.
Average Number of Sessions
In the second half of 2013, the average number of sessions on the iPad was 24, followed by 16 on the iPhone, 7 on the Android phone, and 4 on the Android tablet.
iPad Leads in Time Use
For the second half of 2013, the users spent an average of 43 minutes on the iPad, 35 on the iPhone, 20 on the Android tablet and 15 on the Android phone.
Number of Interactions Each Day
37% of users interact by reading, 22% sharing, 18% annotating in a comments box, 5% each, for updating and publishing
Thursday Rules
The most productive day for using content on a mobile device is Thursday, increasing from 17% of interactions to over 24% since the last report.
Users Favor Server-Based Sharing
Users are sharing large content files so that they can e-mail content in a controlled fashion and send attachments as manageable download links. In the second half of 2013, 50% of users shared links to stories and about 7% used link-based files.
Controlled Sharing Rises
In the second half of 2013, 32% of content pieces published had sharing controls within the content, a 25% increase over the previous report.
Enterprise and Social Media
The report measured the use of Internet feeds according to RSS, Twitter- and Facebook-based feeds. RSS won, with 44% of companies choosing it, compared to 24% for Facebook and 11% for Twitter.
