Competition for repeat business is fierce. Here's how some leading companies work to keep loyal customers coming back for more.
Case Study: Continental Airline's Tech Strategy Takes Off
At a time when most U.S.-based airlines are courting bankruptcy, Continental is turning to IT to improve customer service and beat the competition.
7-Eleven's CIO: Contactless Payment Is Here
Contactless payments - whether they're made using a fob dangling from a keychain at a gas station, an RFID chip embedded in a cell phone or a new contactless credit/debit card - have now moved from the experimental to the real-world stage.
Harrah's Bets on IT
Opinion: Harrah's digital rewards wager is likely to pay off because the company built the technology around a core business value - customer loyalty.
Albertson's: A Shot at the Crown
Is Wal-Mart an unstoppable force? Larry Johnston may be the yardstick. The former GE Appliance savior is now trying to beat the nation's largest grocer at its own game - with a combination of brains and technology.
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A New Kind of Data Need for a New Kind of Retailer
As retailers find dollars in having certain stores specialize in various ethnic or lifestyle segments, they are often neglecting to update their store data to match, so finds a new Forrester Research report.
Feds Crack Down on Bank Gift Cards, Retail May Be Next
The increased fee disclosure requirements could benefit retailers, as the purpose of a gift card is to encourage customer loyalty.
Trends: Loyalty Programs
Nearly 75 percent of shoppers in the U.S. now belong to at least one loyalty program - but how well do they work? The short answer: not as well as they might. We look at why, and analyze how advances in customer data collection are helping three companies - Dorothy Lane Market Inc., Harrah's Entertainment Inc. and eBay Inc. - to revise their business strategies in different ways.
Eastman Kodak: Picture Imperfect
Kodak bet that Ofoto would funnel huge quantities of digital images to its photo printing factories. But the online service has not turned a profit. Now, the snapshot pioneer has bigger plans.
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